Departure Lounge

In the first of our five episodes, we start with pandemic-related questions. We also introduce regenerative tourism as a response to these challenges – the guiding framework for the series.

Shawn Newman dives into:

• Public health’s effect on regional tourism, including vaccination rates and waves of infection
• Ethical tourism
• The benefits arts organizations enjoy from tourism

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Today, we dig into the visitor economy, destination competitiveness, and our sector’s stakeholders and key players. We are also joined by guest experts Tova Arbus, Meredith Armstrong, Tim Jennings, Kate Monk, Janis Monture, and Beth Potter,  who are leaders in Ontario’s arts and tourism sectors.

Resources, Glossary, and Transcript

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In this episode, we cover marketing tourism. Topics include destination marketing, selling points and value proposition to visitors, how to measure marketing success, and available government supports.

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How do you manage the relationship between the arts and culture sectors and tourism? Today, we define arts-core and arts-peripheral visitors, cultural tourism, and what it means to be a local.

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In the final episode of Departure Lounge, we talk marketing attractions as cultural tourism destinations. Topics include the history of cultural tourism and how it evolved in the digital age. We also discuss cultural tourism demographics and ways to collaborate with your own community.

Resources  |  Transcript

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