Now, into the Future: Cultural Tourism in Ontario

Now, into the Future: Cultural Tourism in Ontario

June 16 & 17, 2021
Online event, register for free here.
Full event booklet here.

How can we collaborate to highlight Ontario as the arts and culture destination we know it is? As the arts, culture, and tourism sectors look forward to reopening, this symposium presents conversations, keynote presentations, and panel discussions featuring leaders in cultural tourism in Ontario and from outside Canada.  

Hear from key people at festivals, cultural destinations, municipalities, and tourism organizations, as well as cultural placemakers, international thought leaders, and research experts, who bring insights and expertise to the current realities and future possibilities for cultural tourism. This symposium will provide thoughtful discussion, examples of how cultural tourism has changed amid the pandemic, inspiration, and actionable information as we prepare for what cultural tourism experiences will be like as people resume local, regional, national, and international travel. Whether you are new to the conversation or already well-versed in cultural tourism strategies, Now, into the Future: Cultural Tourism in Ontario will provide inspiration, action, and excitement for what’s next.



Wednesday, June 16, 2 – 5 pm

2:00 – 2:15 pm      Welcome from Ontario Culture Days, greetings from special guests

The Honourable Lisa MacLeod, Member of Provincial Parliament;  The Honourable Steven Guilbeault, Member of Parliament


2:15 – 2:45 pm      Regenerating Ontario Tourism through Smarter Marketing and Collaboration

Frederic Dimanche, Ted Rogers School of Hospitality and Tourism Management


2:45 – 3:25 pm      Reopening Ontario: Tourism Trends and Opportunities

Kevin Eshkawkogan, Indigenous Tourism Ontario;  Kathleen Sharpe, Ontario Cultural Attractions FundChris Bloore, Tourism Industry Association of Ontario (TIAO);  David MacLachlan, Destination Northern Ontario;  Debra Mansillo, Destination Ontario


3:25 – 3:40 pm      Break


3:40 – 4:10 pm      Futures of Entertainment Destinations

Louis-Etienne Dubois, Creative Industries Management, Ryerson University


4:10 – 4:40 pm      Resilience, Culture and Human Flourishing: Postcards from Japan

Joseph Cheer, Center for Tourism Research, Wakayama University, Japan


4:40 – 5:00 pm      Data Report: Identifying Knowledge Gaps related to Culture and Tourism in Canada

Nik Nanos, Nanos Research


5:00pm                      Wrap-up

Thursday, June 17, 9:30am – 12:30pm

9:30 – 9:40 am          Welcome from Ontario Culture Days

Cam Milne, Pattison Outdoor Advertising


9:40 – 10:20 am        Placemaking: Enticing the Out-of-Town Visitor

Louis-Etienne Dubois, Creative Industries Management, Ryerson University;  Marie-Josée Adam, Cirque du SoleilTim Jennings, Shaw Festival Theatre;  Elizabete Ludviks, West Hamilton Arts Tour, Janis Monture, Woodland Cultural Centre


10:20 – 11:00 am        Festivals, Community Building and Cultural Tourism

Heather Kelly, HKC Marketing;  Mark Monahan, Ottawa BluesfestTova Arbus, Fringe North;  Andre Newell, Toronto Caribbean Carnival;  Joana Vicente, Toronto International Film Festival (TIFF)


11:00 – 11:15 am          Break


11:15 – 11:55 am          Staycationers & Sightseers: Tourism in Ontario Municipalities

Shawn Newman;  Pat Tobin, City of Toronto;  Meredith Armstrong, City of Greater SudburyMegan Knott, Kingston Tourism


11:55 – 12:20 pm        The Potential of Cultural and Creative Tourism for Placemaking

Greg Richards, Professor of Placemaking, Breda University


12:20 – 12:30 pm        Closing

We acknowledge and thank the Province of Ontario and the Canada Council for the Arts for their support of this project. 

Header credit: Stil Classics / Unsplash

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